Leaflet

Creating a flyer – a fascinating and thought-out action. It is important that leaflet attracted attention and gave marketing results, and this can be achieved, following a few simple rules. One of the main rules is that first of all in the eyes of consumers should throw the essence and purpose of the promotional offer. Simply put, if there is an advertising clothes, then on the leaflet should be a clear silhouette of jackets, coats, jackets and the like, as well as informative labels in large print to immediately attract the attention of a potential customer. A clear pattern, confirming the word, clearly visible even from a distance, increases the chances of an impact on the consumer. The key phrase can be located in the middle of the leaflets, so the bottom or top – it does not matter is important, and its location is selected according to the designer’s idea.

 
Leaflet shall contain a concise and very clear text to again maximize impact on the minds of consumers. It is noticed that complicated and elaborate phrases cause irritation and are not stored. Phrase should sound in the affirmative, without the use of repulsive particles “not” and denied the word “no.” General message advertising text to properly leaflets always positive, clear and simple for virtually everyone.

Properly designed leaflet necessarily attractors or, quite simply, enticing information. This item allows you to further attract the customer’s attention to the point of the ad and show the profitability of advertising offers. For example, the magical appeal has the word “discount” or the phrase “price reduction”, as well as other useful and important information to a potential customer. In this well-used fonts prominent, often with different color palettes in relation to the basic advertising text.

 
Leaflet must be compact, to the person who received it on the street, could not folding and crumpling, put a flyer in your pocket or small handbag. At the same time, flyers, direct mail, and can have a standard A4 format. However, the most optimal size for leaflets handed out on the streets, is a quarter of A4.

Leaflet should have some value that will allow a person to keep it to yourself. To do this leaflet tend to place important information that can be useful to the consumer. This scheme can be underground, a list of important phone numbers, addresses and the like. When you create a flyer and take into account the color palette. It should be bright, but not garish. Small format flyers does not involve a large range of colors, and sometimes even black and white flyer, well established, is able to attract the consumer’s attention among the motley advertising printing. Compliance with all of these rules will create an effective flyer, which the success of any campaign.